Terry Van Horne

Terry Van Horne has been developing and marketing websites since the early 90’s. In 2007 Terry developed a YouTube Marketing Strategy for WorldMusicSupply at last check those 300+ videos have received over 40,000,000+ downloads. Since, 2009 Terry has been an SEO trainer and mentor in several Private SEO communities. Currently Terry is enjoying retirement (ie a monthly check that requires he only keep breathing) and renewing his passion for SEO exploring the next SEO frontier... the semantic web!

Video for Digital Asset Management and Content Marketing Strategies

July 6, 2020October 22, 2018 by Terry Van Horne

Video for DAM and Content Strategies This week SEO Pros Helpline Hangout on Air is on video strategies with video marketing experts Greg Jarboe and Jonathan Allen who will join Terry Van Horne and Steve Gerencser and the panelists to explore the fundamentals of Video SEO and Content Strategies. The hangout will cover Must video go viral to succeed?; Video goals for Social Media Marketing; Digital Asset Management for Video and the role of Video in Content Strategy and the sales funnel. In the recent Social Media Explorer report video is listed as one of the areas of interest for …

Link Building: Techniques and Tools

July 7, 2020October 22, 2018 by Terry Van Horne

Link Building: Techniques and Tools 2013 Today SEO Pros is honored to announce that Debra Mastaler, Garrett French and Brent Rangen will be the first guests on SEO Pros weekly Helpline Hangout. We’ll be starting the Hangout with a short interview and discussion with myself and Steve Gerencser as hosts. We hope ya’ all join us and bring along a few questions for our guests and the Helpline hosts and regulars. Debra Mastaler is a Link Marketing legend that I’ve been following for years. Whenever we do anything with link building at SEO Pros or the SEO Training Dojo Debra …

Local Search for SMB and B2B Lead Generation

July 6, 2020October 22, 2018 by Terry Van Horne

Local Search for SMB and B2B Lead Generation Today SEO Pros announced that Darren Shaw, Mike Wilton and Adam Steele are to be guest experts for SEO Pros Helpline on Air Hangout on Local Search For SMB and B2B Lead Generation. Topics will cover G+ Local changes to Places, the role of citations and reviews in Local Algorithms, the importance of consistent NAP (name, address, phone), the role of the website in local rankings. Last week we discussed Social and Content Marketing and the week before that was traditional link building and this seemed to be the next logical step …

International SEO and Translation

July 6, 2020October 18, 2018 by Terry Van Horne

International SEO and Translation SEO Pros hosted this Google “on Air” Hangout that Gabriella Sannino, Sante J Achilles, Doc Sheldon, Wissam Dandan and Jonthan Schikowski were guest panelists. Topics will cover translation and SEO considerations for International Campaigns; the impact of personalization on Google search; hosting, content and localization strategies for international SEO camapaigns. Gabriella Sannino Gabriella Sannino is the owner/operator of Level343, a copywriting & SEO company. She specializes in depth analysis, hard data, strong copy and tested SEO techniques to bring traffic and conversions to business websites. Her passions in brand building through social media, marketing techniques and …

4 Tips to Manipulate Google Local SEO Signals

April 3, 2020February 25, 2015 by Terry Van Horne

In a previous learning segment of the Regulators Steve provided 8 Tips to Improve your Local Listings so I thought I’d expand on that a little more with some tips and explanations of some of the ways that you can improve the geo ranking signals that will improve your sites rankings and achieve maximum visibility for a location or geo target. I concentrate on the following tasks to maximize local visibility and consequently leverage all my local ranking signals. Targeting a search index using DNS location, GWT and TLD signals Geo targeted citations Geo targeted outreach NAP management I do …

Content Audits: HowTo Tips to Develop Your Content Strategy

July 6, 2020September 16, 2013 by Terry Van Horne

In an age where the internet can easily accommodate all digital content marketers are no longer handcuffed by what Internet technology can do and provide a good user experience. These advances have brought large graphics (Infographics) and streaming audio and video new opportunities for marketers to better tailor content to site goals and the best experience for the user to take actions that convert the goals and generate leads and sales. Content Audit: Do you do content audits? Why The role of the content audit in determining strategy Is content strategy only a link building plan or do you use …

Technical SEO for Ecommerce

July 6, 2020August 19, 2013 by Terry Van Horne

Technical SEO for Shopping Carts and More! When I decided to do this hangout I remembered the “Search Geeks Speaks” podcast and knew I had to get these 2 guests back again. On Wednesday August 21st SEO Pros will be hosting a Google+ hangout at 1 PM EST “Technical SEO for Ecommerce” with Hamlet Batista and Scott Polk both of whom are well known for their success with ecommerce sites! This hangout will be hosted by Terry Van Horne along with Steve Gerencser and the usual guys and gals from the SEO Pros and SEO Training Dojo! The hangout will …

News Optimization and Online PR with Marshall Simmonds

July 6, 2020August 5, 2013 by Terry Van Horne

Online PR, Press Release Distribution and SEO for News and Press Releases On Wednesday August 7th SEO Pros will be hosting a Google+ hangout at 1 PM EST “News Optimization and Online PR” with Marshall Simmonds who is easily the most experienced SEO in the industry when it comes to News optimization having added the NYT paywall and consultation with a who’s who of Newpapers! This hangout will be hosted by Terry Van Horne along with Steve Gerencser and the usual attendees from the SEO Training Dojo and SEO Pros! The hangout will cover online PR, press release and news …