Thoughts on SERP Volatility and Core Updates
Marie Haynes excellent analysis was the inspiration for me to share some thoughts I’ve alluded to on twitter! Although retired core updates are still a part of SEO that I am curious about and still form hypothesis for what is happening. Causes of SERP Volatility Unrelated to Algorithmic Updates For the past couple of years the tools measuring SERP volatility have been terrible at measuring volatility to “warn” of core update activity. IMO, one of the reasons for the ineffective measurement is the unprecedented number of innovations to SERP construction being made by Google on almost a daily basis. The …