Video for Digital Asset Management and Content Marketing Strategies

Video for DAM and Content Strategies This week SEO Pros Helpline Hangout on Air is on video strategies with video marketing experts Greg Jarboe and Jonathan Allen who will join Terry Van Horne and Steve Gerencser and the panelists to explore the fundamentals of Video SEO and Content Strategies. The hangout will cover Must video go viral to succeed?; Video goals for Social Media Marketing; Digital Asset Management for Video and the role of Video in Content Strategy and the sales funnel. In the recent Social Media Explorer report video is listed as one of the areas of interest for …

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SEO Best Practices

SEO “best practices” Standards for Optimization Technique The final “best practices” standard will have 3 sections comprised of “appropriate” Technique, Marketing Practices, and Business Practices. Although we would like these to be industry standards they aren’t. These are the guidelines and practices the Organization expects for both inclusion in the directory, Organization Membership and “best practices” Certification. Search Engines determine what is “inappropriate” all we are doing is interpreting the “intent” of the guidelines. Search engines are not in total agreement between themselves further confusing what is acceptable and “appropriate”. Manipulation using HTML Elements: The first group are all well …

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Organization: History and Philosophy

While we may be called SEO Pros, our organization serves the entire internet marketing community. Today, you’ll find search engine optimization consultants, a variety of specialized internet marketers and tool/software makers are just a few of the professionals that are members of SEO Pros. The SEO Pros Not-For-Profit Organization — It All Started With A Small but Serious Problem… Terry Van Horne (aka Webmaster T), founder of the SEO Pros website, has been around since the early days of the Internet. Back then, the world of online marketing was wild and untamed. He had been fighting against craphat techniques for …

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Community & Organization Goals & Mandate

SEO Pros Community & Organization SeoPros.org is a community and organization for search engines, search engine optimization consultants, internet marketers and developers of remote technology used by consultants and marketers. The SEO Pros community was created in 2001 as a searchable database of SEO’s making it the first online SEO Directory. The directory was created as a resource for consumers to find and hire SEO consultants that were compliant with the “best practices” guidelines, provide free advice during the hiring process and education on how to choose an SEO. In May 2004 The community decided to create the NFP Corporation …

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Member and Sponsor Services

Learn more about SEO Pros’ “best practices” organization and its mandate. SEO Pros and CaSEM have identified other member firm services we can provide for members. These are in the exploratory phase but do look promising. If they are included with anything below you will receive those upgrades also. SEO Pros provides a $25 membership for digital marketers and SEO professionals who wish to become members to take advantage of the community for it’s career and knowledge development opportunities with no directory and RFP services. Note that the services and prices may change at any time without notice. Every year …

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Executive Bios: Terry Van Horne Founding Member

Bio: Terry Van Horne, AKA Webmaster T Born: St. Thomas, Ont., Canada, Feb1,1954 Related Certificates: Certificate of Completion, Digital Media Studios (Basic Programming) completed 1998, upon completion a further 9 months as Teachers Assistant Since completing high school in 1972 I’ve primarily worked in 4 areas: Real Estate (carpenter, agent, owned and managed rental property portfolio) Chef (Last Position: Executive Chef at the Ontario Science Center, apprenticed in some of the best restaurants and catering companies in Toronto) Sales and marketing: direct (telephone primarily), Internet, sales (you name a type, I’ve probably done it at one time or another) Web …

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Client Expectations of Search Engine Optimization Companies & Marketers

Search engine optimization consultants and marketers usually have to tread a fine line between their client’s goals and what are actually realistic expectations. For any search engine marketing consultant, managing client expectations can become too big a part of the process. They may explain what is possible before being retained, but the client still may not understand or modify their expectations. Most are mistakenly fixated on top positions! They are after instant gratification, rather than long term results. Often, clients expect search engine optimization consultants to obtain and maintain top positions without changing their content, page layout or site architecture. …

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SEO Required Skillset for Search Engine Optimization Professionals

Link Development: Most assuredly, Google’s rising fortunes using link analysis as part of its algorithm is going to increase the importance of link development, as other search engines are sure to follow suit. A background in or thorough knowledge of Internet marketing has been added to the skills a search engine marketer should possess. The statement above was very true in 2003 when this guide was originally written, however, Googles’ algorithms and SERP components have reduced the importance of link building as links have a smaller share of the ranking factor pie as more ranking factors and signals are added …

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TOS and Privacy Policy

SEO Pros, SeoPros.org and any of their parents, members, subsidiaries, affiliates, licensors, officers, directors or employees (herein known as SEO Pros) generates and submits Requests for Proposals (RFPs) on behalf of consumers, any person, organization, or entity, (herein known as Consumers), using any services, information or programming (herein known as Services) provided by SEO Pros to Members, paid subscribers of Seopros.org, (herein known as Members). Additionally, SEO Pros provides other Member Services, including but not limited to: Consumer Information. “Best Practices” Compliance Investigation. Consumer Complaint Investigation and Reporting. Searchable Database of Search Engine Optimization and Marketing Consultants. RFP Generator and …

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Search Engine Optimization Programs and Services to Avoid

The best advice I think we can give you about services to avoid are any company that doesn’t ask a lot of questions about your business is very likely a company or consultant to avoid. Some of the important questions being: How do you make money? What products have the highest margins? Is there a specific product you want to sell more of?  Are there any customer service issues or requests for content? What are the goals for the site and SEO and how do you measure success of the goals If they haven’t seen your site and are already …

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